Yahoo had moved to a new advertisement strategy by bringing the advertisements to the Radio. It’s been reported that Yahoo is running the ads on Radio in San Fransisco. This move is termed as an effort made by Yahoo to grab the market share from Google and make the advertisers aware that there is an alternative to Google.
This is a great strategy by Yahoo as it introduced a lot of cool features like ‘Search Assist’, ‘Multimedia Result’, Shortcuts etc.
Source : News.com
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